Category Archives: Identity Logo & Branding

Stop relying on a logo to create your brand!

  Yea I said it! Stop relying on a logo to create your brand! I know this sounds crazy coming from a brand identity designer but hear me out. Whether you are starting a new podcast, blog or God forbid opening a brick and mortar I see too many people relying on logos created from those … Continue reading Stop relying on a logo to create your brand!

Things you should know before you get a logo design

Being surrounded by so many entrepreneurs and startups I see many wanting a logo design for a few bucks and although you can get it done for cheap almost anywhere you look online you should know exactly what you are getting. Some people can’t tell a good logo from a bad one, a stolen logo … Continue reading Things you should know before you get a logo design

Graphic Designer vs Pixel Pusher: The difference between hiring a graphic designer and someone who designs graphics

Seems like more and more small businesses are opting to hire cheap designers rather than hire a professionals to create branding, presentation and collateral that represents their business. I understand that budget can come into play when making their decision but even if that is the case it’s important to know the difference between a … Continue reading Graphic Designer vs Pixel Pusher: The difference between hiring a graphic designer and someone who designs graphics

Why Small Businesses Need Big Design

One of the biggest mistakes small businesses make is over looking the importance of design. Design has been influencing consumers since the beginning of merchandising and it’s not going away anytime soon. Many of these small businesses think design is just for the big guys and believe a good product or service is sufficient to … Continue reading Why Small Businesses Need Big Design

Beware of Logos From the Dollar Menu

Cheap graphic design seems to be the new craze everywhere but I want to talk specifically about logo design because this seems to be the number one thing business owners and entrepreneurs seek out when starting a new venture. Those that are choosing to go with dollar logos ($1, $5, $20 it’s all the same) … Continue reading Beware of Logos From the Dollar Menu

Weird Branding – The Science of Creating a Good Brand

If you grew up on cheesy 80’s movies like me you probably remember “Weird Science” about two kids that make a real woman using a computer and science. Just like in Weird Science I tell my clients or potential client to treat their business brand like creating a person. What does your business brand look … Continue reading Weird Branding – The Science of Creating a Good Brand

Creating the Perfect Logo for the client

What can I say, you nailed it! it’s perfect! she says with excitement in her voice. Ahhh! another satisfied customer. What makes me different from other designers I know or ones you find on crowdsourcing websites? I take more time to get to know my clients, their field, their competitors and their target audience. I … Continue reading Creating the Perfect Logo for the client