The number one question most creatives ask is how can I find more clients? I know because I used to ask this question over and over myself. The truth is you can have God’s Guide to Finding Clients and guess what? You’ll still not get clients, why?
The truth is many creatives are introverts by nature. Which does not necessarily means that they are shy but are more comfortable being alone or in small groups. If you are one of the lucky ones that has no problem going out there and killing it well more power to you for the rest of us, the struggle is real.
Even deeper than that introverts are more likely to have insecurities and anxiety that keeps them from doing the things needed to have a sustainable business. They are more comfortable doing what they love like making art, developing websites, designing graphics, taking photos, than exhibiting their talents and skills publicly.
I often wondered what was wrong with me I had read almost every article on finding clients and even hired mentors who provided the best hacks that made them successful but nothing was clicking.
It wasn’t until I took a long look in the mirror that I discovered the problem was me. All the advice in the world did not mean a thing if I didn’t believe in myself, well believe in myself to the point that I can indulge the world with my talents anyway.
So before you ask again how do you find clients? Take a look in the mirror and be honest with yourself. If you were to receive the magic list of finding clients would you actually go out there and do the work?
Can you approach or call a stranger and let them know who you are and what you have to offer without anxiety? Can you make videos on a regular bases to build a brand online without the thought alone making your stomach turn? Do you have the confidence to talk about your business so you are viewed as an expert in your craft? Do you have what it takes to work the room at the next network meeting? If not than your problem is not finding clients it’s more like finding you!
Another thing that happens is if you are not confident about your abilities you start coming up with excuses on why you can’t find clients. You start telling yourself things like maybe you are not that good or it’s too competitive out there which are all not true if you know your purpose.
The good news is you can overcome all these weaknesses once you actually take the time to acknowledge them. Once I was able to recognize my weaknesses I was off like a bat out of hell on a mission to take them on one by one. I spent weeks watching Youtube videos and reading books on building confidence, overcoming anxiety, and positive thinking.
I started doing things I would never imagine I would do like starting community workout group, going to network meetings and joining Toastmasters.
I started surrounding myself with people who had want I wanted and what I wanted was confidence and inner strength to do all the things that scared me.
This is what worked for me and I am positive that doing things outside of your comfort zone will change your life for the best and only then will you be able to absorb and implement strategies for finding clients.
Here are my top 10 ways to start building confident to go after what you want:
- Write down all the things that are holding you back and tackle them one by one. Below are a few ideas to implement.
- Get out of your comfort zone. There is a quote I read that said “Life begins when you get out of your comfort zone” boy that is so true. I felt like I became a new person and finally stop sleepwalking through life once I started doing and conquering the things that scared me.
- Get a mentor that specializes in personal development. An actual person you can talk to is best but if you can’t find one (wink, wink, I’m available) even a famous mentor in a book will be enough to make you feel like they are a part of your life.
- Read, Read and Read! I can’t tell you how important reading is there is not a day that goes by that I am not reading or listen to an audiobook. But make sure it’s books that you can actually learn from, I prefer self development books. What is funny is that 2 years ago you would have never catch me with a book unless I was trying to smash a scorpion on the wall (Arizona problems).
- Surround yourself with the type of people that you want to be like. I used to be very particular on who I added on Facebook but not anymore if I find positive people online I will add them as friends in a heartbeat and I have become very close to many of them.
- Be the Student and the Teacher. This goes for any issue you want to overcome or skill you want to learn. Become a student of that subject and teach others what you have learned. You don’t have to be an expert just share what you have learned and in return you will learn more about that subject.
- Fake it til you make it! better yet fake it til you become it. The good thing is the mind doesn’t know the difference between wanting and having so pretending like you already have it will only push you towards the things you want.
- Answer your own questions. We are always looking for answers from others but if you take the time to ask yourself the questions you will be surprise to find out that you have most of the answers. For example if your question is “How can I find more clients?” I bet you will come up with some good answers that’s if you’re willing to listen.
- Learn something outside your field. Nothing brings more joy than learning something new. For me it was bodyweight exercises. I watched countless of youtube videos and started a workout group in community doing these exercises. Not only did this clear my head but showed me what I can do if I put my mind to it.
- Be your own cheerleader. That’s right if you don’t have a cheerleader outfit you can find one at your local Goodwill, ha just kidding! seriously though it is very important that you are always engaged in positive self talk and reward yourself with any accomplishments no matter how little they are.