Tag Archives: marketing

Stop selling and start giving

Truth be told no one wants to be sold anything. Yeah I said it. Do you like it when you’re home chilling in your Batman pj’s and someone rings your doorbell and it’s someone trying to sell you the latest special for pest control or alarm system? no right? but if you’re one of those that constantly post offers on social media that is exactly the same thing.

In the same way you’re trying to enjoy a peaceful evening at home people on social media are trying to enjoy themselves and the last thing they want to see is a sales pitch or offer.

I know you would like to think your offer is so damn compelling that people will stop their scrolling to check it out and share it with their homeboys or homegirl but sorry bruh not happening.

Without getting too technical–or psychological you need to understand how the brain reacts to offers or sales pitches. You see the brain goes into defense mode anytime it sees something that A. Isn’t tailored made for them — like a generic offer created for everyone and B. They are not seeking on their own terms for example a google search versus a pop-up ad.

This is why I wrote this post because I constantly see the same people posting the same offers with no engagement, no comments, no sharing, no retweets just crickets.

The best thing you can do if you have something to sell is put yourself in the shoes of people who will see your post (or scroll pass your post). Would you react better to a post of someone trying to sell you something or a post by someone who can provide value in a form of helping you or answering your questions?

Just remember people are not dumb they can see an offer a mile away even if disguised as helpful information so don’t fake it, be genuine. I know doing it this way can seem like a long game which maybe it is but the alternative—selling is a long shot. Now go out there and share what you know, help out where you can and build a community.

 

Why Everyone Needs a Side Hustle

Let me share why I believe everyone needs a side hustle. It’s not about having a second income — although nowadays it seems like it couldn’t hurt. I am referring to having something to fall on in case things that are out of your control get taken away from you like losing your job.

Putting all your eggs in one basket is not the smartest thing to do because you just never know what the future holds. No job is secure no matter what you think ask Enron employees, countless of jobs that have been shipped overseas or have been given to college grads that can do the job for less.

Working on your side hustle or building your community is not just for the purpose of having a Plan B but as a way to keep your options open or at best do what you love if you aren’t already.

Building your empire around your full time job is not easy but it’s more doable than ever if you’re willing to put in the work. I have a full time job that many would think is as secure as a Maroon 5 song on the radio but I’ve seen stranger things happen and I’m not taking any chances.

My goal is to share everything I know, help others and be an authority figure on my subject of graphic design. I by no means an expert and the best part of all is you don’t have to be. It’s about passion, expression and being real.

With all the resources arounds us like Youtube, Twitter, Facebook, Instagram, Snapchat, the list goes on and on we have opportunities at our fingertips to promote, educate and engage with hundreds, thousands even millions around the world. It’s up to you to customize and build around any audience you choose.

So to give you an example let’s say 10 years ago if you were to get laid off your only option would be to hit the job market through newspaper ads or job board websites but now those that are actively building their community around the subject matter have more options.

They can either use the following they built to start their own business or  by simply sharing their experience they have a better chance of getting someone’s attention and landing another job through referrals.

The new hustle is sharing because that is the way we identify who is who, better yet who can do what. Keep in mind that hard work beats talent. Being a hard worker means being active period. There are many more talented than I am but if they’re in a cave and I’m out and in about guess who wins?

I know putting yourself out there is not very attractive to some and I have struggled with this myself but the pros outweigh the cons and that is why I have chosen to share, share, share.